Rich Communication Services (RCS)

Google RCS

  • No pre-condition required from users e.g download, consent etc.
  • A innovative channel with immediate access
  • Low development and operating cost
  • Frequently used and with high reachability.

Mobile App

Download required High distribution cost Hard to reactivate High development cost

Traditional SMS

Plain text only One way notification Low CTR Low brand awareness

WhatsApp

Consent required High distribution cost High operating cost

Facebook

Like required Low reachability High operating cost Hard to reactivate

RCS Customer Benefits

1.

Reduces DLT cost

2.

High user penetration and reachability

3.

Easy at user side without any additional installation

4.

User / Receiver has an opt out option

5.

Delivers from verified business account