RCS

Rich Communication Services (RCS)

Google RCS

  • No pre-condition required from users e.g download, consent etc.
  • A innovative channel with immediate access
  • Low development and operating cost
  • Frequently used and with high reachability.

Mobile App

Download required
High distribution cost
Hard to reactivate
High development cost

Traditional SMS

Plain text only
One way notification
Low CTR
Low brand awareness

WhatsApp

Consent required
High distribution cost
High operating cost

Facebook

Like required
Low reachability
High operating cost
Hard to reactivate

RCS Customer Benefits

1.

Reduces DLT cost

2.

High user penetration and reachability

3.

Easy at user side without any additional installation

4.

User / Receiver has an opt out option

5.

Delivers from verified business account